PS3 TVNZ OnDemand in a web browser - underlying website

The PlayStation 3 TVNZ OnDemand function seems like it is a locked down browser session pointing to a flash page: http://tvnz.co.nz/ps3/video.
Cursor keys and enter seem to work for the controls.

See also:

• PlayStation 3 News Articles: - PlayStation® tunes into TVNZ Ondemand
• TVNZ Ondemand on PS3